A 1970 graduate of California State University, Long Beach
(CSULB),
majoring in radio/television and minoring in journalism, Jay is a former public relations lecturer
in the journalism department at CSULB.
He holds a professional designation in public relations from the University of California
at Los Angeles (UCLA) as well. Formerly, Jay was corporate communications director
for Hyatt Medical Enterprises a wholly-owned subsidiary of Hyatt Hotels Corp., vice
president of Bishop & Associates, a Marina del Rey public
relations/advertising agency, public
relations director for Transamerica Financial Corp., and engineering
administrative assistant at the Douglas Aircraft Division of McDonnell Douglas Corp.
Stacey is responsible for account supervision, creative development,
agency production coordination, and she is editor of numerous client newsletters.
Affiliated with B&A since 1986, she received her bachelor's degree in journalism from
CSULB, where she minored in marketing and graduated with honors. Recently honored for her
publications work by the Orange County Chapter of the Public Relations Society of America,
Stacey has created and implemented hundreds of marketing materials for a wide variety of
our clients and serves as managing editor of publications for Harbor-UCLA Medical Center
in Torrance. She is skilled in traditional and computer-based design and art production.
Freelance Specialists
As needed for each client or individual project, B&A expands
its team of creative marketing professionals, adding the unique talents of freelance
specialists to complement our full-time staff. The B&A network of independent
professionals is extensive and encompasses all areas of marketing communications.
Michael C. Westlund, creative director/copywriter/marketing
consultant, is a key member of the B&A network for more than eight years, Michael is a
creative communications professional who considers marketing to be the foundation upon
which creative concepts should be developed. During his more than 20 years in the
communications field, Michael has produced award-winning, results-generating copy,
concepts and programs in all advertising media for organizations in virtually every
industry.
Robert C. Myrtle, DPA, research and planning associate, is responsible
for the design, implementation, and evaluation of research instruments. These include
research vehicles for public relations, marketing, advertising, and destination
perceptions. Bob has held a number of managerial positions in the public and private
sectors and has been published widely in areas pertaining to management, planning and
organizational change. He received his doctorate from USC in 1975, where he is currently
an associate professor of public administration.
